Sunset view over a cityscape with a tall historic building in the foreground, modern high-rises, green trees, and a body of water in the distance.

Hyde Park Bank Building

The Hyde Park Bank Building is a 10-story, 109,481-square-foot landmarked building in the Hyde Park neighborhood of Chicago.

Developed brand iconography, art directed updated photography, and established an updated digital and in-person presence focusing on the historic building interacting with its modern community.

A printed logo for Hyde Park Bank Building featuring an illustration of a bank building with an arch top entrance on textured paper.

Logo Development

Photos of Hyde Park Bank building exterior, its ornate iron gate, and an art piece inspired by the gate design, with the bank's name displayed in letters.
Three circular color swatches in green, beige, and brown.
A phone screen showing an advertisement for the Hyde Park Bank Building with a black and white photo of the historic building on 53rd Street, Chicago, and text about retail space leasing opportunities.
Laptop displaying a website about Hyde Park Bank Building, featuring a cityscape with tall buildings and sunlight in the background.

Digital Presence

Street view of Hyde Park Bank building with illuminated street lights, cars on the road, trees, and nearby buildings in the evening.

Art Direction for Updated Photography

Close-up of a building entrance with the word 'PARK' in large letters, featuring an eagle sculpture above the archway and stone architectural details.
Front view of the historic Hyde Park Bank building with trees at the entrance, located in an urban area with modern glass buildings on the left and other city buildings in the background, on a sunny day.
Ceiling with decorative coffers and bust sculptures in a historic building.
City street scene at dusk with a tall historic building, modern storefronts, streetlights, traffic lights, and moving cars.
A detailed gold chandelier with three female figure sculptures supporting the structure, hanging from an ornate ceiling with intricate designs.
A tall, historic bank building with stone facade and arched windows, located on a city street corner under a clear blue sky. The building has a sign that reads "HYDE PARK BANK" and is partially framed by yellow autumn leaves. There are three soldiers walking across the street in camouflage uniforms.

Photography: Kathleen Hinkel 2023

Sign on window advertising retail and office space for lease at Hyde Park Bank Building, with cityscape reflection and a person walking past.

Leasing Signage

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